AMF HQ
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AMF HQ — Premium Gym & Strength Facility in Tauriko, Tauranga

AMF HQ premium training floor in Tauriko, Tauranga
What is AMF HQ

PREMIUM TRAINING.HIGH STANDARDS.INTENTIONAL CULTURE.

AMF HQ is a premium boutique strength training facility for people who train with purpose, world-class equipment, intentional culture, and a community that values quality over crowds.

01

Environment

We provide a unique, welcoming and motivating environment that is clean and tidy with a standard of excellence across the entire space.

02

Quality Equipment

AMF HQ is fully equipped with elite, top-of-the-line hand selected strength equipment from world leading companies such as Gymleco and Hammer Strength.

03

Capped Membership

Memberships are capped purposely to prevent overcrowding. No waiting for machines, no chaos, no distractions.

04

Intentional Culture

A like-minded and motivated community that are respectful of the space, uplift and encourage others and take their training seriously.

05

Expert Coaches

Learn from the best in the business! Our trainers have over 10 years experience working in the industry and a world of knowledge to help you reach your goals.

06

Accountability

Each member gets exclusive access to the AMF Training App with personalised workouts to follow designed for their individual goals.

Coaching & Services

Train with people who know.

Founded over 10 years ago, AMF has built an amazing brand and community where although clients walk on their own individual journey, they are also supported not only by us, but our entire AMF family.

Here at AMF we want to see you SUCCEED. We know changing habits and achieving goals isn't easy so we share the load in doing our part to guide you in the best direction possible to get you where you want to be.

Ash Mullen

As the founder of AMF, I've dedicated my life to fitness, and I'm thrilled to share this journey with you. My vision is to create a community that uplifts and inspires each other to reach their true potential. Join me in building a healthier and happier world, one step at a time.

Accolades & Qualifications
  • IFBB Pro Men's Physique Athlete
  • 10+ Years Experience Working In The Health & Fitness Industry
  • Certificate In Exercise & Sports Performance – Level III & IV
  • Qualified Personal Trainer
  • Certificate In Sports Coaching
  • First Aid & CPR Certified
  • National Top Trainer Award – Snap Fitness 8-Week Challenge 2015
Testimonials

What others are saying.

(37 reviews)
Kian Deehan

Been to hundreds of gyms over the years. AMF HQ is hands down the best. In fact its so good, me and my partner will road trip 8 hours just to visit Ash, Lou and experience the world class facilities. If you are in the Tauranga region and you are on the fence about signing up or visiting then you'd be silly not to!

Sarah Greenwold

Hands down the BEST gym I have ever been too! Ash and Lou are incredible people who have made this gym an awesome space to work out in, it's also such an awesome vibe when you're training here. My partner and I live in Wellington… however we will drive 8 hours just to see Ash and Lou and to train at this gym… it's worth the drive and the hype!! Couldn't recommend it enough!

Mandy Bradford

I flew up from Christchurch specifically to train at AMF HQ, and it was 100% worth it. The equipment here is next level—everything you could ask for and more. The environment is top-tier, with knowledgeable coaches who genuinely care about your progress. Training with Ash was an incredible experience; his attention to detail, honesty, and ability to push you without the typical "hype" makes all the difference. The vibe is unreal—serious training without the chaos of a commercial gym. No waiting around, no distractions, just hard work in a space designed for results. Whether you're an athlete or just passionate about training, AMF HQ is the place to be. Can't wait to come back!

Rolf and Glenys Porter

I came across AMF HQ on Instagram and decided to give their page a follow and I was blown away when I received a message almost straight away! A friendly "Hey – thanks for the follow, are you a local???" kicked off such a genuine and welcoming experience from the team.

Zac Kilby

Absolutely the best gym I've set foot in. Felt like my very own slice of heaven. Equipment is top notch and best in the game. Felt good to be able to train in a spacious environment at a time other gyms would have been packed out. Ash and Lou were amazing to deal with, and it felt like family home.

Tom Wells

Ash and Lou are simply just great and the HQ is next level. They are both super friendly and accomodating with a huuge breadth of knowledge of health and fitness. I am lucky enough to be work neighbours with them and seeing them transform next door from a bare space to the amazing gym setup they have created has been awesome. Wasn't long before I had to ditch my commercial gym for their next level GymLeco kitted out gym. Great space to lock in and take it up a level, the encouragement of them both along with all other awesome members you'll meet if you join helps so much and every session is fun as well as rewarding. Could not recommend the HQ and Ash and Lou more.

Charlie Davies

AMF HQ is an incredible gym clean, modern, and packed with top-quality equipment. But what really sets it apart are Ash and Louise. They've created such a welcoming and motivating environment, and their passion for fitness and helping others shines through in everything they do. Whether you're new to training or experienced, you'll feel right at home here. Big shoutout to both of them for building such an amazing space. Highly recommend!

BDPT

Ash and Lou go above and beyond to make everyone feel like family! They live and breath fitness and super inspiring to be around! A facility that stands above the rest! Highly recommend!

Tanya Nolan

It's actually difficult to put into words and describe what makes AMF HQ the unique environment it is. You really need to experience it as it's like nothing else. The people, the passion behind it all, & the vibe just makes it feel right. You can't help but connect with the people and space right away if it aligns and is meant for you. Plus the latest gym equipment is a huge bonus along with all the other services on offer. Check it out, you won't be disappointed.

Caroline Barber

Lou has been an outstanding Coach. If you are looking to get into some training and you are feeling a little unsure about starting, you don't have to second guess this one. Very easy going and relaxed people that only want the best for you and your wellbeing.

Eloise Wyatt

Honestly, there isn't enough stars to rate the HQ! Premium facility, premium equipment, so clean, absolutely one of a kind. Smaller space yet easily the best gym I've been to. If you haven't visited yet, it's a must!

Louise Watson

AMF is NEXT level, if you haven't yet come and see for yourself. An easy 5 star, the energy and selection of equipment is unlike any other in the BOP.

Pohatunr Higgs

AMF is quite easily one of the best gyms I've been too, certainly the best in the Bay of Plenty region. Top quality equipment. Certainly a bodybuilders paradise for sure and is never over populated. Highly recommend to anyone!

Thomas Kidd

Best gym in the bay, Great place for anyone wanting a quiet place to workout with minimal distractions while having top of the line equipment to use. Ash and Lou give great advice and are very friendly and welcoming to everyone bringing a great energy to the gym.

Kale Kirk

Best gym in the bay, the nicest equipment I've ever used. Best environment and the team at the HQ are the best. Couldn't reccomend more

Corrie Keedle

My favourite gym I've been to in NZ! Top of the line equipment run by extremely knowledgeable coaches. Couldn't recommend this gym enough!

Hamish Coulter

Amazing gym! Some of the best equipment I've ever trained with, really clean and tidy, very knowledgeable staff. Highly recommend AMF!

Sean McMurray

Absolutely beauty of a gym! Best of the best equipment (gymleco) and the owners/trainers are always up to give you any tips/knowledge to help smash those goals you may have.

Jeremiah_Was

The smoothest equipment in town. It's a bodybuilders paradise. No gimmicky machines just all the equipment that works and works well. 5/5 * all the way

Max Macindoe

Ash and Lou are two of the most experienced personal trainers in the country. The AMFHQ is the pinnacle of gym luxury. Amazing, quality machinery and equipment. Couldn't recommend Ash, Louise and the HQ enough.

Dan Fog

Super inspiring environment to work out in together with the fact that they are friendly welcoming people with the best equipment you can't go wrong

Paula H

Owners Ash and Lou are so lovely and welcoming, equipment is top tier and the atmosphere is amazing

Jade Amee

Incredible gym with brilliant owners who are super accommodating and easily approachable :)

Shane Madoc

Awesome little gym with new equipment I got to try for the first time always tidy and the owners and members are always friendly

Tamzen Barton

New and thoughtfully selected equipment, clean and tidy space. Helpful, knowledgeable and friendly team on hand, great app included in membership and options for PT training. Gym never feels crowded and other members are very respectful and mindful of sharing the space and keeping it clean for next user. Perfect gym for my needs.

Emma Butler

Excellent gym. Very clean with high quality equipment and free sauna use. Awesome!

Melanie Wert

Amazing facility. Awesome equipment. Clean environment. Friendly Staff.

Patrick McCartin

Awesome equipment and Ash and Lou make it a great place to workout.

Jade Maddox

Absolutely loving Lou's PT sessions and the vibe at this place!

Leroy Holmes

Love going to the gym at AMF. The team are super friendly

Kian Deehan

Been to hundreds of gyms over the years. AMF HQ is hands down the best. In fact its so good, me and my partner will road trip 8 hours just to visit Ash, Lou and experience the world class facilities. If you are in the Tauranga region and you are on the fence about signing up or visiting then you'd be silly not to!

Sarah Greenwold

Hands down the BEST gym I have ever been too! Ash and Lou are incredible people who have made this gym an awesome space to work out in, it's also such an awesome vibe when you're training here. My partner and I live in Wellington… however we will drive 8 hours just to see Ash and Lou and to train at this gym… it's worth the drive and the hype!! Couldn't recommend it enough!

Mandy Bradford

I flew up from Christchurch specifically to train at AMF HQ, and it was 100% worth it. The equipment here is next level—everything you could ask for and more. The environment is top-tier, with knowledgeable coaches who genuinely care about your progress. Training with Ash was an incredible experience; his attention to detail, honesty, and ability to push you without the typical "hype" makes all the difference. The vibe is unreal—serious training without the chaos of a commercial gym. No waiting around, no distractions, just hard work in a space designed for results. Whether you're an athlete or just passionate about training, AMF HQ is the place to be. Can't wait to come back!

Rolf and Glenys Porter

I came across AMF HQ on Instagram and decided to give their page a follow and I was blown away when I received a message almost straight away! A friendly "Hey – thanks for the follow, are you a local???" kicked off such a genuine and welcoming experience from the team.

Zac Kilby

Absolutely the best gym I've set foot in. Felt like my very own slice of heaven. Equipment is top notch and best in the game. Felt good to be able to train in a spacious environment at a time other gyms would have been packed out. Ash and Lou were amazing to deal with, and it felt like family home.

Tom Wells

Ash and Lou are simply just great and the HQ is next level. They are both super friendly and accomodating with a huuge breadth of knowledge of health and fitness. I am lucky enough to be work neighbours with them and seeing them transform next door from a bare space to the amazing gym setup they have created has been awesome. Wasn't long before I had to ditch my commercial gym for their next level GymLeco kitted out gym. Great space to lock in and take it up a level, the encouragement of them both along with all other awesome members you'll meet if you join helps so much and every session is fun as well as rewarding. Could not recommend the HQ and Ash and Lou more.

Charlie Davies

AMF HQ is an incredible gym clean, modern, and packed with top-quality equipment. But what really sets it apart are Ash and Louise. They've created such a welcoming and motivating environment, and their passion for fitness and helping others shines through in everything they do. Whether you're new to training or experienced, you'll feel right at home here. Big shoutout to both of them for building such an amazing space. Highly recommend!

BDPT

Ash and Lou go above and beyond to make everyone feel like family! They live and breath fitness and super inspiring to be around! A facility that stands above the rest! Highly recommend!

Tanya Nolan

It's actually difficult to put into words and describe what makes AMF HQ the unique environment it is. You really need to experience it as it's like nothing else. The people, the passion behind it all, & the vibe just makes it feel right. You can't help but connect with the people and space right away if it aligns and is meant for you. Plus the latest gym equipment is a huge bonus along with all the other services on offer. Check it out, you won't be disappointed.

Caroline Barber

Lou has been an outstanding Coach. If you are looking to get into some training and you are feeling a little unsure about starting, you don't have to second guess this one. Very easy going and relaxed people that only want the best for you and your wellbeing.

Eloise Wyatt

Honestly, there isn't enough stars to rate the HQ! Premium facility, premium equipment, so clean, absolutely one of a kind. Smaller space yet easily the best gym I've been to. If you haven't visited yet, it's a must!

Louise Watson

AMF is NEXT level, if you haven't yet come and see for yourself. An easy 5 star, the energy and selection of equipment is unlike any other in the BOP.

Pohatunr Higgs

AMF is quite easily one of the best gyms I've been too, certainly the best in the Bay of Plenty region. Top quality equipment. Certainly a bodybuilders paradise for sure and is never over populated. Highly recommend to anyone!

Thomas Kidd

Best gym in the bay, Great place for anyone wanting a quiet place to workout with minimal distractions while having top of the line equipment to use. Ash and Lou give great advice and are very friendly and welcoming to everyone bringing a great energy to the gym.

Kale Kirk

Best gym in the bay, the nicest equipment I've ever used. Best environment and the team at the HQ are the best. Couldn't reccomend more

Corrie Keedle

My favourite gym I've been to in NZ! Top of the line equipment run by extremely knowledgeable coaches. Couldn't recommend this gym enough!

Hamish Coulter

Amazing gym! Some of the best equipment I've ever trained with, really clean and tidy, very knowledgeable staff. Highly recommend AMF!

Sean McMurray

Absolutely beauty of a gym! Best of the best equipment (gymleco) and the owners/trainers are always up to give you any tips/knowledge to help smash those goals you may have.

Jeremiah_Was

The smoothest equipment in town. It's a bodybuilders paradise. No gimmicky machines just all the equipment that works and works well. 5/5 * all the way

Max Macindoe

Ash and Lou are two of the most experienced personal trainers in the country. The AMFHQ is the pinnacle of gym luxury. Amazing, quality machinery and equipment. Couldn't recommend Ash, Louise and the HQ enough.

Dan Fog

Super inspiring environment to work out in together with the fact that they are friendly welcoming people with the best equipment you can't go wrong

Paula H

Owners Ash and Lou are so lovely and welcoming, equipment is top tier and the atmosphere is amazing

Jade Amee

Incredible gym with brilliant owners who are super accommodating and easily approachable :)

Shane Madoc

Awesome little gym with new equipment I got to try for the first time always tidy and the owners and members are always friendly

Tamzen Barton

New and thoughtfully selected equipment, clean and tidy space. Helpful, knowledgeable and friendly team on hand, great app included in membership and options for PT training. Gym never feels crowded and other members are very respectful and mindful of sharing the space and keeping it clean for next user. Perfect gym for my needs.

Emma Butler

Excellent gym. Very clean with high quality equipment and free sauna use. Awesome!

Melanie Wert

Amazing facility. Awesome equipment. Clean environment. Friendly Staff.

Patrick McCartin

Awesome equipment and Ash and Lou make it a great place to workout.

Jade Maddox

Absolutely loving Lou's PT sessions and the vibe at this place!

Leroy Holmes

Love going to the gym at AMF. The team are super friendly

Memberships

Choose Your Standard.

Straightforward membership options and packages built around you and your goals. From day passes to full weekly coaching support and accountability. We got you covered.

Most Popular
Open Term Weekly
$39
/ Week

Best for — Independent lifters

  • Unlimited gym + sauna access
  • AMF training app access
  • No lock-in contract
  • No joining fees/start up fees - cancel anytime

*Corporate rate available for local Tauriko businesses

Day Pass
$25
One-Off

Best for — First-timers and one-off sessions

  • One-day gym access
  • Full equipment + sauna access
  • No commitment
  • Ideal for trying AMF HQ
Week Pass
$100
7 Days

Best for — Visitors and short stays

  • 7-day gym access
  • Full equipment + sauna access
  • Train without a lock-in
  • Ideal for out-of-towners
Personal Training
$100
One-Off

Best for — Those wanting to fast-track results

  • 60 minute session
  • Learn proper form and technique
  • Build confidence
  • Ensure constant progression
Elite Coaching
$119
/ Week

Best for — Accountability & Progression

  • Unlimited gym + sauna access
  • AMF training app access
  • 1x 60min PT session per week
  • Ongoing accountability & support
Gold Coaching
$199
/ Week

Best for — Complete Transformation

  • Unlimited gym + sauna access
  • AMF training app access
  • Personalised meal plan
  • 2x 60min PT session per week
  • Ongoing accountability & support
VIP Coaching
$279
$440
37% OFF
per week

Best for — Life Changing Results

  • Unlimited gym + sauna access
  • AMF training app access
  • Personalised meal plan
  • 3x 60min PT session per week
  • Priority coach support & accountability
  • Exclusive AMF merchandise pack

Swipe for options →

Find Us

Tauriko. Tauranga.

Address & Hours

AMF HQ

1/12 Kaweroa Drive

Tauriko, Tauranga 3110

New Zealand

Gym Open Hours — 4am–11pm daily

Staffed Hours
  • Monday9am – 6pm
  • Tuesday9am – 6pm
  • WednesdayUnstaffed
  • Thursday9am – 6pm
  • Friday9am – 4pm
  • WeekendsBy appointment only
Get Started

Join AMF HQ.

Ask about memberships, book a visit, or speak to a coach.

Get In Touch

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Email Us an Inquiry

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